Saara Chapman

Graphic designer

The best thing about working with Clinic95?

I love a good design brief more than anything and Maria and Sarah always have an imaginative challenge for me! Before my graphic design work I studied Media production specialising in traditional animation at university. 

It has been wonderful to work with Maria because of the creative freedom she gives and because we have a way of working where we both seem to know what the other is thinking without needing to say very much, this helps me produce work quickly and effectively.  

I guess you could say I’m a bit of an old hat at Clinic 95 as I’ve worked with Maria from the very beginning (and before this I was at St Clements with Maria).

The work-related questions I'm asked most frequently are:

Q ~ When can it be done by?
A ~ I like the flutter you get from a deadline.  I think some of my best work has come under the pressure of time!

Q ~ Could you do…..this?
A ~ I’m sure I can, no matter how unusual! You will only learn by challenging yourself and you need to believe that if you can conceive it you can do it!  Original concept is the key thing to this work and you need to be able to pre visualise what you are going to produce.

About my background

At university I produced sculpture/claymation stop motion animations and learnt about the principles of film making and film language. I was lucky to have work experience on  'Bob the builder' at Hot animation.  Before this I did Art & Design at college which had a wonderful Bohemian feel to it (it was based in an old mill),  the extensive course gave me the freedom to try my hand at just about everything conceivable art-wise!

I came to a love for graphic design through experience and practice of using CS software for a wide variety of unique design projects over time. I have always loved a challenging design brief more than anything!

What profession other than my own would I most like to attempt?

I would have to say stone sculpting, I love the permanence of stone as it withstands time. I love the physicality that goes into producing the sculpture, chiselling away at a huge rock is physically demanding and it needs determination, I think this labour of love is almost as beautiful as the aesthetic of the sculpture that you produce. I love coming up with original concepts and refining work and so it’s not too dissimilar to the graphic design work that I do. I am taking courses in stone sculpting in my spare time!


When I'm not working, I love exercise and how positive it makes me feel.  I especially enjoy running, yoga and swimming (especially lake swimming) and occasional climbing. 

I hope you love the style of what you see when you look at Clinic95 marketing and promotional materials, and the adverts that may have been the very thing to draw you to the clinic in the first place.